Fujifilm FinePix XP150

Fujifilm FinePix XP150: key features

• 14.4 megapixel CMOS sensor
• 5x optical zoom (28-140mm equivalent to a 35mm camera) with water repellent coating
• Waterproof to 10m
• Shockproof to 2m
• Freezeproof to –10°C
• Dust/sandproof
• High sensitivity GPS
• Full HD movie capture and underwater movie mode
• Improved 2.7-inch LCD with anti-reflection coating

Fujifilm FinePix XP150 – Tougher than ever before

23 March 2012 – With the launch to market of the FinePix XP150, Fujifilm will introduce its most robust camera ever. Water-proof to 10m, freeze-proof to -10C, dust-proof and drop-proof from up to 2m, this camera can handle nearly anything you can throw at it.

It’s got brains to match the brawn too, thanks to the new high sensitivity GPS antenna the FinePix XP150 is now quicker and easier at pinpointing your location and the camera can even track your movements and show the route on the LCD. And with an electronic compass and Photo Navigation functions, the XP150 can show the direction of shooting, altitude as well as direction and distance to a previous location.

The FinePix XP150 isn’t just built to take the most extremes of what life can throw at it, it’s also a high quality picture-taking machine that is designed to deliver superb results time after time.

The 14-megapixel CMOS sensor and 5x optical zoom lens provide a focal range of 28-140mm (35mm equivalent) for a wide variety of shots. The camera also offers CMOS sensor shift image stabilisation to reduce camera shake and has a wide ISO range from 100 to 3200. Couple this to a wide range of shooting modes plus continuous shooting at up to an impressive 10fps and you’ll soon realise what a tough customer the FinePix XP150 is.

The FinePix XP150 also allows Full 1080p HD movie capture at 30fps and an underwater movie function to capture life under the waves in superb quality. Watching back on an HD ready TV is simple too, thanks to the micro HDMI connection that allows a quick, simple hook-up for instant reviews.

The FinePix XP150 is available now for £219 in a range of five colours: black, silver, orange, green and blue.

Fujifilm FinePix XP150: key features

• 14.4 megapixel CMOS sensor
• 5x optical zoom (28-140mm equivalent to a 35mm camera) with water repellent coating
• Waterproof to 10m
• Shockproof to 2m
• Freezeproof to –10°C
• Dust/sandproof
• High sensitivity GPS
• Full HD movie capture and underwater movie mode
• Improved 2.7-inch LCD with anti-reflection coating

Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country’s most popular photographic and imaging brands.