Digital Hardware

Fujifilm X10 digital camera

Fujifilm X10 digital camera

Fujifilm X10 digital camera

Following on from the hugely successful Fujifilm Finepix X100, Fujifilm have announced the Fujifilm Finepix X10.

Valhalla, N.Y., September 1, 2011 – FUJIFILM North America Corporation today announced the all new premium compact FUJIFILM X10 digital camera, featuring a new larger 2/3” 12 megapixel EXR CMOS sensor and a bright, high-definition FUJINON1 F2.0 wide-angle to F2.8 telephoto, 4x manual zoom lens (28-112mm)2 with a proprietary Super EBC (Electron Beam Coating) that produces superb image quality from edge to edge.

Read the full press release below, plus more.

  • 4x manual optical zoom featuring Fujifilm’s new Intelligent Digital Zoom technology that doubles telephoto capabilities and provides up to 8x zoom
  • Fast power start-up; the X10 is fully ready to shoot in approximately 0.8 seconds using the on/off power switch built into the lens ring (must be in Quick Start mode)
  • High-contrast and wide viewing-angle 2.8″ 460K dot high contrast LCD screen that provides excellent viewing even outdoors and in bright sunlight
  • Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)
  • Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
  • RAW shooting and in-camera RAW processing (SilkyPix RAW conversion software supplied in-box)
  • Best-in-class3 1080p Full HD movie recording capabilities
  • Film Simulation Modes (eight setting are available, including Velvia / PROVIA / ASTIA)
  • Manual pop-up flash with a range of 7 meters (approximately 23 feet)
  • Electronic horizon leveling gauge to ensure that the camera is being held level, and histogram display to check image gradation
  • Motion Panorama 360° for seamless 360-degree panoramic shooting

FUJIFILM ANNOUNCES THE NEW PREMIUM COMPACT FUJIFILM X10 DIGITAL CAMERA: LARGE SENSOR, BRIGHT LENS AND WIDE OPTICAL VIEW FINDER IN A RETRO BLACKOUT DESIGN

FUJIFILM X10 Features a 2/3″ EXR CMOS Sensor with a Maximum F2.0 Aperture

Valhalla, N.Y., September 1, 2011 – FUJIFILM North America Corporation today announced the all new premium compact FUJIFILM X10 digital camera, featuring a new larger 2/3” 12 megapixel EXR CMOS sensor and a bright, high-definition FUJINON1 F2.0 wide-angle to F2.8 telephoto, 4x manual zoom lens (28-112mm)2 with a proprietary Super EBC (Electron Beam Coating) that produces superb image quality from edge to edge.

The sleek X10 is a sophisticated compact digital camera that follows in the footsteps of the multi-award winning FUJIFILM X100, and it now combines a trim and refined blackout design, an easy-to-use manual barrel zoom lens and a traditional optical viewfinder with a wide 20° field of view for exceptional image composition.

The X10’s stunning body is built from lightweight, yet ultra strong, die-cast magnesium alloy and has an upper control deck with mode dials and an aluminum milled, textured finish lens ring. The 4x manual zoom lens ring doubles as an on/off power switch, ensuring fast start times to capture even the most fleeting shooting scenario.

“Fujifilm is dedicated to elevating the art of digital photography, and the X10 premium compact underscores that commitment by offering first-class image quality, beautiful styling and the innovative technology that exceeds consumers’ expectations,” said Go Miyazaki, division president, Imaging and Electronic Imaging Divisions, FUJIFILM North America Corporation. “The X10’s thoughtfully laid out design, large EXR CMOS sensor, bright lens and manual zoom make it an outstanding choice when image quality simply cannot be compromised.”

Exceptional Image Quality
The X10 features a newly-developed, larger 2/3″ 12 megapixel EXR CMOS sensor that combines Fujifilm’s proprietary EXR technology with CMOS technology to provide bright, sharp images in all shooting conditions. The intelligent EXR CMOS sensor automatically selects the optimum shooting mode from a total of 99 different variations to capture every type of scene perfectly, even in the most difficult photography situations.

The X10’s EXR CMOS sensor selects the optimum shooting mode for any lighting situation:

  • SN (Signal to Noise) High Sensitivity and Low Noise – produces clear and sharp high-sensitivity images while keeping noise levels low, which is ideal for capturing night scenes or indoor situations with poor lighting.
  • DR (Dynamic Range) Wide Dynamic Range – delivers an increased dynamic range (up to 1600%) to deliver rich gradations and detail in both shadows and highlights.
  • HR (High Resolution) – takes full advantage of the 12 megapixel resolution to reproduce the finest details in landscape and portrait scenes, perfect for use on bright clear days.

The X10’s fast EXR processor also delivers high-speed continuous shooting –
up to 7 frames per second – at the full 12 megapixel resolution (L size), and 10 frames per second at the reduced resolution M size.

Bright Optical System
The X10 features a newly-developed high-definition FUJINON 4x manual zoom lens (28-112mm) with a Super EBC (Electron Beam Coating) that achieves superb image clarity from edge to edge. By treating all of the lens elements with the multilayer Super EBC, the X10 expertly reduces ghosting and lens flare and delivers an impeccably sharp image.

The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements. Together with its wide-angle maximum aperture of F2.0 to a maximum telephoto aperture of F2.8, the X10 delivers beautiful, bright images with outstanding clarity.

In its spacious glass optical viewfinder, the X10 uses an arrangement of 3 aspherical lenses plus a special 2 glass prism configuration to give the photographer a composition experience that is marked by superior brightness and superb field of view with its extra wide 20° viewing angle.

X10 Premium Shooting Experience
In less than one second, photographers can be ready to shoot in almost any situation thanks to the X10’s power switch that has been aptly integrated into the manual zoom barrel. This smart and simple design feature allows faster photography response times and helps to avoid missed photo opportunities.

Once ready to shoot, the X10’s all-metal lens barrel and smooth zoom rotation helps you compose photos quickly and easily, and its remarkably quick shutter-release lag time of approximately 0.01 seconds lets you capture even the most momentary of photography scenarios.

The X10 also features a newly developed Optical Image Stabilization mechanism that all but eliminates motion blur by maximizing sensor performance, and its 49-point matrix contrast auto focus provides high-speed and high-precision focusing thanks to the fast CMOS capabilities and the advanced EXR Processor system.

The X10’s lens is capable of taking super-macro shots as close up as 1cm, and combined with its 7-blade aperture, the X10 generates a stunning soft-focus “bokeh” effect that makes it the ideal choice for shooting perfect portraits.

The X10 is proudly manufactured in Japan, and as a mark of true quality, it prominently features the words “made in Japan” along the rear of the chassis near the viewfinder.

X10 Key Features:

  • 4x manual optical zoom featuring Fujifilm’s new Intelligent Digital Zoom technology that doubles telephoto capabilities and provides up to 8x zoom
  • Fast power start-up; the X10 is fully ready to shoot in approximately 0.8 seconds using the on/off power switch built into the lens ring (must be in Quick Start mode)
  • High-contrast and wide viewing-angle 2.8″ 460K dot high contrast LCD screen that provides excellent viewing even outdoors and in bright sunlight
  • Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)
  • Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
  • RAW shooting and in-camera RAW processing (SilkyPix RAW conversion software supplied in-box)
  • Best-in-class3 1080p Full HD movie recording capabilities
  • Film Simulation Modes (eight setting are available, including Velvia / PROVIA / ASTIA)
  • Manual pop-up flash with a range of 7 meters (approximately 23 feet)
  • Electronic horizon leveling gauge to ensure that the camera is being held level, and histogram display to check image gradation
  • Motion Panorama 360° for seamless 360-degree panoramic shooting

Premium Accessories
To perfectly complement the look and first-class feel of the X10 camera body, the following premium accessories will be available:

Case – a retro-style “quick shot” case with matching strap made from luxurious leather (LC-X10)

Lens Hood – precision milled from metal, the lens hood with adapter ring is also compatible with commercially sold 52mm filters and lens caps (LH-X10)

TTL Flash – Fujifilm External Automatic Flashes EF-20 (Guide Number:20) and EF-42 (Guide Number:42) are compatible with the X10

The FUJIFILM X10 will be available in early November 2011 at a retail price of $599.95.

1 High quality FUJINON lenses are used widely in the broadcasting industry worldwide. For more information please visit: http://www.fujifilm.com/products/digital_cameras/fujinon/
2 35mm equivalent
3 Digital cameras equipped with a 2/3″ image sensor

NOTES:
For complete camera specifications, please go to: http://www.fujifilmusa.com/products/digital_cameras/showcase/index.html

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

http://www.fujifilmusa.com/products/digital_cameras/x/fujifilm_x10/

Fujifilm X10 specifications
Model Name X10
Number of effective pixels*1 12.0 million pixels
Image sensor 2/3-inch EXR CMOS with primary color filter
Storage media
  • SD / SDHC / SDXC(UHS-I) memory card*2
File format
Still image
JPEG (Exif Ver 2.3)*3, RAW (RAF format), RAW + JPEG(Design rule for Camera File system compliant / DPOF-compatible)
Movie
H.264 (MOV) with Stereo sound
Number of recorded pixels L : (4:3) 4000 x 3000 / (3:2) 4000 x 2664 / (16:9) 4000 x 2248 / (1:1) 2992 x 2992
M : (4:3) 2816 x 2112 / (3:2) 2816 x 1864 / (16:9) 2816 x 1584 / (1:1) 2112 x 2112
S : (4:3) 2048 x 1536 / (3:2) 2048 x 1360 / (16:9) 1920 x 1080 / (1:1) 1536 x 1536<Motion Panorama>360° Vertical 11520 x 1624 Horizontal 11520 x 1080
300° Vertical 9600 x 1624 Horizontal 9600 x 1080
240° Vertical 7680 x 1624 Horizontal 7680 x 1080
180° Vertical 5760 x 1624 Horizontal 5760 x 1080
120° Vertical 3840 x 1624 Horizontal 3840 x 1080
Lens
name
Fujinon 4 x optical zoom lens
focal length
f=7.1 – 28.4 mm, equivalent to 28 – 112 mm on a 35 mm camera
full-aperture
F2.0 (Wide) – F2.8 (Telephoto)
constitution
9 groups 11 lenses (3 aspherical glass molded lenses included)
Digital zoom Intelligent digital zoom (approx. 2X)
Aperture F2.0-F11(Wide)F2.8-F11(Telephoto) 1/3EV step (controlled 7-blade aperture diaphragm)
Focus distance
(from lens surface)
Normal
Wide : Approx. 50 cm / 1.6 ft. to infinity
Telephoto : Approx. 80 cm / 2.6 ft. to infinity
Macro
Wide : Approx. 10 cm – 3.0 m / 0.3 ft. – 9.8 ft.
Telephoto : Approx. 50 cm – 3.0 m / 1.6 ft. – 9.8 ft.
Super Macro
Approx. 1.0 cm – 1.0 m / 0.4 in. – 3.3 ft
Sensitivity Auto / Equivalent to ISO 100 / 200 / 250 / 320 / 400 / 500 / 640 / 800 / 1000 / 1250 / 1600 / 2000 / 2500 / 3200 / 4000* / 5000* / 6400* / 12800* (Standard Output Sensitivity)

  • * ISO4000 / 5000 / 6400 : M mode or lower, ISO12800 : S mode
Exposure control TTL 256-zones metering, Multi / Spot / Average
Exposure mode Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual
Shooting modes
SP
Natural Light, Natural Light & Flash, Portrait, Portrait Enhancer, Landscape, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow, Beach, Party, Flower, Text, Underwater
MODE DIAL
EXR, AUTO, P, S, A, M, C1, C2, Movie, SP, Adv.
Image stabilizer Lens shift type
Face detection Yes
Exporsure compensation -2.0EV – +2.0EV 1/3EV step
Shutter speed (Auto mode) 1/4 sec. to 1/4000* sec., (All other modes) 30 sec. to 1/4000* sec.* 1/4000 sec. at small aperture, 1/1000 sec. at full aperture
Continuous shooting
TOP
Super High : approx. 10 fps (Size M, S)
High : approx. 7 fps (Size L, M, S)
Middle : approx. 5 fps (Size L, M, S)
Low : approx. 3 fps (Size L, M, S)
*SD memory card with a class 4 write speed (4 MB/sec.) or better is recommended.
*Maximum frame number for each continuous shooting mode is limited.
Others
Best Frame capture :
Super High : approx. 10 fps 8 / 16 frames (Size M, S)
High : approx. 7 fps 8 frames (Size L, M, S) / 16 frames (Size M, S)
Middle : approx. 5 fps 8 frames (Size L, M, S) / 16 frames (Size M, S)
Low : approx. 3 fps 8 frames (Size L, M, S) / 16 frames (Size M, S)
Auto bracketing AE Bracketing : ±1/3EV, ±2/3EV, ±1EV
Film Simulation Bracketing : PROVIA / STANDARD, Velvia / VIVID, ASTIA / SOFT
Dynamic Range Bracketing : 100%, 200%, 400%
ISO Sensitivity Bracketing : ±1/3EV, ±2/3EV, ±1EV
Focus
mode
Single AF / Continuous AF (EXR AUTO, Movie),
Manual AF (One-push AF mode included)
type
TTL contrast AF, AF assist illuminator available
AF frame selection
Multi, Area, Tracking
White balance Automatic scene recognitionPreset : Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Underwater, Custom, Color temperature selection
Self-timer 10 sec. / 2 sec. delay
Flash Auto flash (super intelligent flash)
Effective range : (ISO AUTO (800))
Wide : Approx. 50 cm – 7.0 m / 1.6 ft. – 22.9 ft.
Telephoto : Approx. 80 cm – 5.0 m / 2.6 ft. – 16.4 ft.
Flash modes Red-eye removal OFF : Auto, Forced Flash, Suppressed Flash, Slow Synchro.Red-eye removal ON : Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
Hot shoe Yes
Viewfinder Optical zoom viewfinder
Approx. 85% coverage
Diopter adjustment : -3.5 – +1.5 m-1(dpt)
LCD monitor 2.8-inch, approx. 460,000 dots, TFT color LCD monitor, approx. 100% coverage
Movie recording 1920 x 1080 pixels / 1280 x 720 pixels / 640 x 480 pixels (30 frames / sec.) with stereo sound
Optical zoom (manual) can be used.
Photography functions EXR mode (EXR Auto / Resolution priority / High ISO & Low noise priority / Dynamic range priority), Face recognition, Face Detection, Auto red-eye removal, Film simulation, Framing guideline, Frame No. memory, Histogram display, Best frame capture, Advanced mode (Motion panorama360, Pro focus, Pro low light), High Speed Movie (70 / 120 / 200 frames/sec.), Electronic level, One-touch RAW, Advanced Anti Blur
Playback functions Face Detection, Auto red-eye removal, Multi-frame playback (with micro thumbnail), Protect, Crop, Resize, Slide show, Image rotate, Voice memo, Histogram display, Exposure warning, Photobook assist, Image search, Favorites, Mark for upload, Panorama, Erase selected frames, RAW conversing
Other functions PictBridge, Exif Print, 35 Languages, Time difference, Silent mode
Terminal
Video output
NTSC / PAL selectable with Monaural sound
Digital interface
USB 2.0 High-Speed
HDMI output
HDMI Mini connector
Power supply NP-50 Li-ion battery (included)CP-50 with AC power adapter AC-5VX (sold separately)
Dimensions 117.0(W) x 69.6(H) x 56.8(D) mm / 4.6(W) x 2.7(H) x 2.2(D) in.
Weight Approx. 350 g / 12.3 oz. (including battery and memory card)
Approx. 330 g / 11.6 oz. (excluding battery and memory card)
Operating Temperature 0°C – 40°C
Operating Humidity 10% – 80% (no condensation)
Accessories included Li-ion battery NP-50
Battery charger BC-45W
Shoulder strap
Lens cap
USB cable
CD-ROM
Owner’s manual
Optional accessories Li-ion battery NP-50
Battery charger BC-45W
A / V cable AV-C1
Lens hood LH-X10
Leather case LC-X10
Shoe Mount Flash EF-42 / EF-20
AC power adapter AC-5VX
DC coupler CP-50
Fujifilm X10
Fujifilm X10

7 photos

Check prices at Amazon UK
Fujifilm X10 Digital Camera – Black 2.8 inch LCD Screen
£319.98 £417.43
Usually dispatched within 1-2 business days

See Details >>

FujiFilm X20 Digital Camera Silver 2.8 inch Premium LCD
£454.00 £499.99
Usually dispatched within 24 hours

See Details >>

Fujifilm Premium Leather Case for X10
£45.90
Usually dispatched within 1-2 business days

See Details >>

CAMREPUBLIC Leather Camera Case for Fujifilm FUJI Finepix X10
£19.99
Usually dispatched within 1-2 business days

See Details >>

BestDealUK Lens Hood LH-X10 with 52mm Adapter Ring + Lens Cap
£6.38
Usually dispatched within 1-2 business days

See Details >>

Expert Shield – THE Anti Glare Screen Protector for: Fujifilm
£7.95
Usually dispatched within 1-2 business days

See Details >>

Photo Plus Lens Cap for Fujifilm Finepix X10
£3.99
Usually dispatched within 1-2 business days

See Details >>